15+ years turning brands into growth engines across Egypt, Qatar and the UAE — from one of Egypt's earliest bloggers to a healthcare-group CMO and the founder of Marifa, a digital & marketing solutions company.
Senior marketing leader with 15+ years building brands, growing audiences and launching digital products across the MENA region. Today I lead marketing for a group of five healthcare and wellness brands in Dubai, own the full performance-media stack (Meta, Google, TikTok, Snapchat), and run my own digital & marketing venture, Marifa. I combine strategy with hands-on execution — and I build the systems that make growth repeatable.
Marifa is my own venture — a trilingual (Arabic / English / French) knowledge platform paired with two cloud software products. I conceived, designed, built and scaled the entire thing: brand, product, content, marketing and growth automation.
Lead marketing across five healthcare & wellness brands — Noor Al Mamzar Medical Center, Sydney Medical Center, Arya Medical Center, American Aesthetic Medical Center and Vita Sign Natural Health Supplements. Own strategy, brand, patient acquisition and the full performance-media stack (Meta, Google, TikTok, Snapchat).
Built a trilingual knowledge platform and two cloud software products end-to-end — brand, product, content, marketing and a fully automated multi-platform growth engine.
Advocated Hootsuite's products and represented its community across Europe, the Middle East and Africa for a decade.
Ran social media for the media team of one of Qatar's largest holding groups for over five years, managing multiple concurrent large-scale projects.
Delivered national-scale campaigns including Qatar National Day, recognized with certificates of appreciation from the Qatar Tourism Authority.
One of Egypt's earliest bloggers; freelance writer and online publisher featured and interviewed by Al Jazeera and Alnahar.
One of the most hard-working, dedicated and flexible people I have worked with in my career. Highly knowledgeable in his field, with years of theoretical and practical experience — and a good people manager too.
It's rare that you come across standout talent like Osama. His ability to juggle multiple projects made a dramatic difference in our team's productivity. He earns my highest heartfelt recommendation and would be an asset to any team.
Healthcare & aesthetics · Wellness & supplements · Software & digital products · Media & publishing · Government & national events.